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Zip|Send

Zip|send, one of the many companies that fell victim to the dot com burst. Even though the company no longer exist, zip|send made its mark on the Internet. Zip|Send created a revolutionary method for users to send tangible gifts using only an online identity as the delivery address. More important this new technology finally allowed the recipient to be in control of the delivery destination and time.

ZipSend site images

Phases:

  • B to B site comps
  • Build out unique templates for each section of the site
  • Build out the unique and innovative purchasing technologies
  • Created one of the most successful Internet marketing programs to date, "VROOM"
  • Create a Flash Presentation for VROOM
  • Build out our showcase catalog site using our technology
  • Branding and name changes as well as merging technologies, we went from the original company, BLind Gift, to Zip|Send/ZipGift to Frogmagic then back to my original suggestion of keeping the name of the technology as Zip|Send and keeping the showcase site as FrogMagic.
  • Content Management
  • Integrating our technology with clients to build out plug and play co=branded catalogs for companies like AOL's AIM, Odigo, all the major electronic greeting sites (their wonderful lawyers asked me not to use their names), all the major dating communities, and a handful of other online portals as well as with software like ACT business solutions.

 

More about VROOM:

VROOM (Viral Registration Of Online Members). VROOM was first developed almost by accident. We decided the best for users to understand our technology is to let them try it, so for a Halloween promotion we let user send candy to three of their friends on of course one to them self.

This first campaign was relatively successful roughly about 3,000 new customers in 4 weeks. After this first campaign I took it upon myself to see how we could improved it. On our second attempt (this time for a client (Sharies Berries) I implemented a more visual approach by using html emails, and making the entire process much easier. I also suggested to the programmers that we allow a way for the user to accomplish just about everything from the email itself without coming to the site, (other than to claim their own gift).

Can you say success! We had a huge payoff and to me it really was as simple as paying attention to how make the experience easier. Our second attempt was so successful that we started to Brand VROOM as its own entity. Each VROOM produced on average more than 48,000 users in less than a 48 hour time period. We never really were able to see how much more we could get as the ramp up would increase so fast that it literally would bring down all of our servers. 48,000 customers had to be the cut off point.

Visit the site an archived version of the site at:
http://www.visionarydesigners.com/Portfolio/Web/Clients/ZS/index.html

Company: Zip|Send