Roxio offers several consumer products for image editing, video editing, audio editing, etc. What they are most well known for is their burning software. Easy Media Create (Formerly known as Easy CD Creator) is by far the industry leader in consumer based CD and DVD burning software. There software is sold in the most of the major brick and mortar retailers as well as online. Easy Media Creator also ships as an OEM product on Dell, Toshiba, HP and many other machines.