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SearchForce is one of the most sought out paid search optimization application in an extremely competitive industry. They provides a easy to use, feature rich and extremely effective bid optimization RIA (Rich Internet Application). Some features include algorithmic based auto bidding, cross platform campaign management, bulk editing, day parting (aka. ad scheduling), dashboard, charting and dynamic grid based analytic tools.


Screen shot of the SearchForce web site designed by Christian Baptiste

Company: SearchForce 2007- 2009

Daily Interaction Design Task Included:

  • Workflow/Interaction prototypes
  • Usability testing
  • Flex and HTML CSS styling
  • Created a common style, icon and UI standards guide
  • Numeric and graphical skinning
  • Icon creation

Marketing Task Included:

  • Designing several Mockups
  • Brochure design
  • Booth graphics
  • Web design and development
  • Logo Design
  • CSS styling
  • Flash Intro
  • Creating print only css style sheets
  • Search Engine Optimization